Dettol Lavender Onzen Relaunch
The brief was to not only launch Dettol’s new Onzen shower gel, but to also move away from the brand’s strong reputation for clinical disinfectants. For the Onzen Lavender + White Jasmine launch, we needed to drum up the luxuriousness of the shower gel and even highlight the connection to escape.
For this post, we wanted to romanticise the ritual as something relaxing and luxurious.
For this post we focus on the soothing fragrances of lavender and white jasmine.
Using sound and subtle animation this post transports us to tranquil lavender fields.
Using sound and subtle animation this post transports us to a serene Japanese onsen.
To also promote the rest of the existing line of shower gels, we made a series of 3 posts that have bursting animations. These are more exciting and vibrant compared to the Lavender and White Jamine featured posts. These were conceptualised with the focus on the fragrances and the potency of the ingredients.