Birthday Campaign
For the SkinnyMint Birthday Campaign, we celebrated with a 20% discount and by giving away limited edition holographic make-up pouches with every purchase. We designed these pouches in-house, and to hype up the campaign further, we also shot some product-focused content for ads and social posts
We went SHINY for this campaign aesthetic! We used fabulous disco balls, shiny silver confetti and glass shards as set props. I chose this, not just because it was hella fun to shoot (Read: SHINY!!), but because from past experience, I also knew that all that glitters and shines ALWAYS performs well with our target audience. True enough, the campaign was a hit and performed well in sales.
AD 1
AD2
For social media, I also created stop-motion gifs. These gifs were also used in EDMS and general posts to hype up the campaign.
This was the launch EDM for the campaign. I focused on our gorgeous giveaway, but inserted a more direct breakdown of what customers would receive at the bottom.
